“Research has found that drivers would rather buy a self-driving car from Google than from a carmaker like Ford. The KPMG study ‘Self Driving Cars: Are We Ready?’ was based on a combination of surveys and collated ‘web chatter’ and showed that Google was the brand most associated with autonomous motoring, followed by Nissan, after the latter firm’s pledge to produce a self-driving vehicle by 2020. What will have been particularly alarming for vehicle manufacturers is that the KPMG study showed a distinct bias against American carmakers over Japanese ones, despite the respondents being 100 percent American.”
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