“It was 50 years ago that Marvel Comics’ The Avengers made its first appearance at newsstands, candy stores, and pharmacies — the comic book stores of the 1960s. Today The Avengers is Walt Disney‘s (NYSE: DIS ) $1.5 billion dollar box office hit movie, with an equally promising sequel on the horizon. In 1963, however, The Avengers comic book was a desperate attempt by Marvel to prevent a huge financial mistake.”
http://www.fool.com/investing/general/2013/12/21/50-years-of-marvels-the-avengers.aspx
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