“Recall that a big problem for Bitcoin is that it’s great in theory but, in practice, it’s not good for much besides speculating. One way this could change is by incentive programs like the one offered by online gift card service Gyft. The site, which offers users an online way to combine retail gift cards from places like the Gap and Target, is offering a 3% discount whenever someone uses its service to make a purchase with Bitcoin. The Gyft program is significant because it gives consumers a reason to use Bitcoin instead of a credit card. CEO Vinny Lingham said Gyft users are spending over six figures worth of Bitcoin every week on everything from big retailers to Whoppers at Burger King.”
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