“Bitcoin will get you bread in South Korea, thanks to a bakery in Incheon that took the landmark step of allowing customers to pay with the world’s most common virtual currency. Lee Jong-soo, who runs Paris Baguette, a franchise bakery, said the first transaction involving the virtual money happened early Tuesday morning. As of mid-Tuesday, three more people had purchased bread using Bitcoin. Mr. Lee said the idea of embracing the virtual currency came during a family dinner with his two grown-up sons a month ago. His younger son, who studied finance in the U.S., brought up the issue and suggested the bakery accept Bitcoin as a payment method.”
http://blogs.wsj.com/digits/2013/12/03/bitcoin-changes-hands-in-south-korea/
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