“Ariane de Rothschild, who ranks second only to her husband, Benjamin, at the legendary financial dynasty’s Edmond de Rothschild Group, says rich Chinese friends and clients ask her the same question whenever she visits the mainland: how can you keep your family wealth for generation after generation? The group’s vice-chairwoman, who was born in El Salvador, educated in the U.S. and lives in Geneva, said the question raised by many rich Chinese families, which had gathered their wealth rapidly in the past two to three decades, or even in just a few years as part of the national economic growth story, reflected the urgent need for those families to get to the real meaning of being wealthy.”
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