Vibram required to stop all health claims about its FiveFinger shoes

“Vibram has settled a class-action lawsuit that accused the company of making false and unsubstantiated claims about the health benefits of its Vibram FiveFingers footwear, according to a report Tuesday from Runner’s World. The company will put $3.75 million into an escrow account to pay out settlements to class members and will remove all claims that its products either strengthen muscles or reduce injuries—unless it comes up with proof.  In addition to the settlement and removal of claims, Vibram is also required to run banner ads about the settlement on sites including runnersworld.com and Facebook.com and deliver around 300 million impressions of the ads.”

http://arstechnica.com/tech-policy/2014/05/vibram-required-to-stop-all-health-claims-about-its-fivefinger-shoes/

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