“With DiDi Dache, you simply list where you are and where you want to go, leave a voice message for prospective drivers, and in my experience, within 5 minutes you have a taxi. Some have reported that they were able to take rides for just 2 yuan, approximately 33 cents. This is possible due to the company’s revenue model, where revenue comes not from taxi fares themselves, but instead from ‘location-based advertising,’ which uses geo-tagging to target riders with advertisements related to their location. A unique feature of the app is that people seeking taxis are able to bid for rides if demand spikes and/or they want a faster response.”
http://isil.org/mobile-apps-bringing-a-taste-of-the-free-market-to-china/
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