“Imagine buying a watch at home online using a hologram 3D display that allows you to ‘try’ it on. Or imagine having a nut allergy, going to the grocery store, and having which products to avoid highlighted. Technical innovation and falling costs mean holograms will likely be used by retailers in the next decade to personalize the shopping experience and create a virtual environment, said chip giant Intel’s futurist Brian David Johnson in an interview. Last month, MIT researchers released their findings in the journal Nature that showed how to build an optical chip that cost only about $10 and can produce color holographic-video displays.”

http://blogs.marketwatch.com/behindthestorefront/2013/07/26/holograms-bio-sensors-will-change-how-you-shop-intel/

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