“Mayer Amschel Rothschild believed selling rare and antique coins to the right people could lead to bigger things. He was right. Cultivating rich and well-connected clients among Europe’s royalty brought Rothschild success. His small rare-coin business in Frankfurt, Germany’s Jewish ghetto evolved into a family banking empire.  He organized rare coins and medals into an illustrated catalog, which he had beautifully printed and embossed. In 1765, he brought the catalog to William. Impressed, the crown prince began to buy rare coins from Rothschild. Over the next four years, Rothschild sold some of his rarest medals and coins to William.”

http://news.investors.com/management-leaders-in-success/062404-399063-he-parlayed-coins-to-crowns-think-big-mayer-rothschilds-street-smarts-built-an-aristocratic-banking-empire.htm

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