The 1 Up Fever

“In the Berlin city everyone is going crazy for a viral new app. Anyone with a smartphone can play a sort of Super Mario Bros arcade game in Augmented Reality. In the game a coin corresponds to 0.01 Bitcoins. Citizens’ habits are tainted by the game. Coins are hidden all over the city, you can spot them just scanning around with your device, not always they are easy to grab. People started to leave their jobs in order to collect Coins in the streets. All over the city people are jumping and running around with their smartphones, trying to grab as many virtual coins as they can…”

http://vimeo.com/71559751

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