“This may be the one market where every trader is rooting for a crash. At the new Reserve Bar Stock Exchange in the City of London’s ‘Square Mile’ financial district, drink prices swing up and down according to supply and demand, sending thirsty City workers on a roller-coaster ride in their hunt for the best-priced bender. With its real-time exchange screens, rapidly fluctuating prices and secondary markets, it has the feel of a trading floor, without the unnerving risk of a market tumble. The worst-case scenario — or best, if you will — occurs when drink quotes climb too rapidly, triggering a ‘market crash.’ This results in cheap booze all around.”
http://www.marketwatch.com/story/when-this-market-crashes-traders-get-trashed-2015-07-17